E2S Eyes Entry into Aging Nuclear Plant Maintenance Markets in the U.S. and Japan
"We plan to enter the aging nuclear plant maintenance market by competing with global players such as GE in the U.S. and Siemens in Germany."
In an interview, E2S CEO Woo-sik Choi said the movement to extend the operating life of nuclear plants to as much as 80 years is gaining momentum in the United States. He explained that while the nuclear ecosystems in both the U.S. and Japan weakened after long periods without new nuclear construction, demand for maintenance of aging plants is expected to grow.
E2S is known for localizing major generator excitation systems (ECS) and controllers for control rod drive system power cabinets, which are core pieces of nuclear plant equipment. The company explains that ECS regulates generator output voltage by controlling excitation, and because a failure can lead to a major power event, reliability and safety are critical.
E2S is regarded as one of the few Korean companies capable of challenging a market led by GE, Siemens, ABB, and Mitsubishi. CEO Choi emphasized that E2S can offer comparable quality at roughly one-third of the price of major overseas suppliers. He also noted that global electricity demand is rising rapidly as investment in AI accelerates data center growth, creating new opportunities for power-sector capital investment.
A further strength is that Mir System, E2S's parent company, is one of Korea's leading PCB design and manufacturing companies, supplying boards for power, rail, defense, medical devices, and drones.
Source: The Korea Economic Daily | 2025.03.24
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The E2S CI is a brand asset that visually conveys technical completion, user-friendly clarity, and a future-facing sense of connectivity across data, technology, and people.

Brand Principle
Core values expressed through the CI
The E2S brand is built around precision engineering, scalable connectivity, and a stable sense of balance.
Technical Completion
Soft curves and angular geometry work together to express technical completion and a precise corporate image.
Connectivity
The flow between E, 2, and S symbolizes scalable connectivity where data, technology, and people form one network.
Balanced Identity
Stable proportions and restrained design create balance while reinforcing a dependable corporate impression.
Word Mark
Wordmark breakdown
Word Mark
- The interaction of internal and external curves with angular forms represents both technical precision and user-friendly accessibility.
- E, 2, and S connect naturally to create visual flow, expressing scalable connectivity and a future-oriented network of data, technology, and people.
- Its stable and modern structure preserves visual balance and strengthens a solid, trustworthy brand image.

Logo System
Logo usage system
In practical use, maintain enough contrast and clear space according to the background and medium to preserve consistency.
- Use the primary logo on bright backgrounds.
- Always secure sufficient clear space around the logo.
- Do not arbitrarily alter the proportion, spacing, or shape.
- Use the inverse logo on dark backgrounds.
- Avoid placing it directly on visually complex imagery.
- Apply it only where contrast is clearly secured.
Color System
Brand color system
Primary and neutral tones are used together to maintain a technology-driven sense of trust and a modern brand impression.
Primary Colors
E2S Green
Deep Black Navy
Secondary / Neutral
Soft Gray
Soft Mint Tint
Primary
Key visuals, highlighted text, and emphasis points
Neutral
Card backgrounds, separators, and informational layouts
Contrast
Wordmark usage, body copy, and high-contrast areas
Application
CI application examples
The same rules can be applied across websites, signage, documents, and proposal materials.
Website
A white-based layout with rounded boxes and restrained brand color usage reinforces professionalism.
Documents / Proposals
Reports, company profiles, and proposals use the same typography and color system to maintain brand consistency.
Signage / Business Cards
Even in offline touchpoints, clear space and contrast are preserved to deliver a crisp and reliable brand image.